BMW – Ultimate Driving Machine

BMW has become highly acclaimed as “The Ultimate Driving Machine” and seems to consistently rank as a top world brand for cars. With such an honored claim, BMW are fighting a battle to remain on the pedestal of consistent high standards. Engine Technology International is the body responsible for organizing the “International Engine of the Year Awards” with its prestigious awards coveted and proven as effective marketing tools. So what better people could we find to represent customers and critics and see if BMW engines really deserve to be on the throne as the “Ultimate Driving Machine”?

The International Engine of the Year Awards evaluate car engines by looking at features such as smoothness, noise, fuel economy, performance and drivability. Engines are placed into capacity class categories of: a) 1-liter to 1.4-liter; b) 1.4-liter to 1.8-liter; c) 1.8-liter to 2-liter; d) 2-liter to 2.5-liter; e) 2.5-liter to 3-liter; f) 3-liter to 4-liter; and g) above 4-liter.

Other special awards include:

1. Green Engine of the Year – Given to the engine that most effectively limits emissions and wins in fuel consumption efficiency. 2. Best Performance Engine – Valuing the best performance as a sporting engine 3. Best New Engine – Awarded for the latest and best performing technology engine 4. International Engine of the Year – The trophy winner from among the winners of all eight engine capacity classes

Going back to the question of whether or not BMW is worthy to be called “The Ultimate Driving Machine,” let’s see how the awards body judges BMW’s engines. The International Engine of the Year awards have given tremendous recognition to BMW engines for the past years. Recognized as the best engines in the world include:

2010 1. BMW-PSA 1.6-litre Turbo 2. BMW 2-litre Twin Turbo Diesel 3. BMW 3-litre DI Twin-Turbo 4. BMW 4-litre V8

2009 (3 out of 12 awards) 5. BMW-PSA 1.6-litre Turbo 6. BMW 3-litre DI Twin Turbo 7. BMW 4-litre V8 (M3)

2008 (5 out of 12 awards) 1. BMW 2-litre Diesel Twin Turbo (123D) 2. BMW-PSA 1.6-litre Turbo 3. BMW 4-litre V8 (M3) 4. BMW 5-litre V10 (M5, M6) 5. International Engine of the Year 2008: BMW 3-litre Twin Turbo (135, 335, X6)

2007 (6 out of 12 awards) 1. Best New Engine: BMW 3-litre Twin Turbo (335i) 2. Best Performance Engine: BMW 5-litre V10 3. BMW 2.5-litre (325, 525, Z4, X3) 4. BMW 3-litre Twin Turbo (335i) 5. BMW 5-litre V10 (M5, M6) 6. International Engine of the Year 2007: BMW 3-litre Twin Turbo (335i)

In the last 5 years (2006 list not included) Engine Technology International gave the awards, BMW has bagged 40% of the total number of possible accolades. What does that tell us? Is BMW’s engine ultimate? Probably yes.


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